The inspiration for Ugenly came from my first side project, a D2C coffee brand. I had some great customers who would often send me pictures and videos of my products. However I could never get enough. I wanted a way to not only incentivise my customers to post and send me content, but to acquire the rights to use the content freely throughout all my marketing. Hence, Ugenly was born, a marketplace where creators can sell content directly to their favourite brands.