Sales intelligence tools helps companies use data to increase sales and improve sales processes. Companies use sales intelligence tools to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them. These types of tools are used by marketing and sales executives to define and implement sales strategies based on their data combined with external data in their CRM software such as lists of prospects, databases of contacts, etc.
Sales Intelligence Tools must:
Sales intelligence tools allows salespeople to conduct pointed searches for companies with a specific set of real-time data-points, including both firmographics, technographics, and buying signals. In other words, this type of technology helps salespeople find companies that match their ideal customer profile in one easy search.
Sales intelligence tools works around the clock to collect and make sense of company information from millions of data sources. There are two parts to the sales intelligence market: 1) company data, and 2) contact data. However, sales intelligence tools includes more than just vendors providing phone numbers and emails. Sales intelligence is about the contextual information surrounding these contacts, such as funding updates, purchase history, current contracts, and digital footprints.
Sales intelligence helps salespeople know precisely who they should be talking with, what they should be talking about, and when they should reach out to them, and put all the relevant information in front of them when they’re having that conversation. As a result, injecting data from a sales intelligence tool into your CRM can truly transform your sales process. A combination of company insights and a clean and tidy CRM has the potential to create a well-oiled sales machine that delivers relevance at a scale.