Finally sucked it up and made a landing page at https//upstar.carrd.co
As a designer, it kills me to use a template but it's a quick dirty MVP and I can always build and import later. The page is live now but only the form is functional.
Updating content etc, and setting up for analytics via Segment next.
Unfortunately, I cannot use my new domain just yet because I can't transfer it to carrd for another month as per ICANN rules as I just purchased it at the beginning of this month. I could use a redirect but then my analytics are basically useless.
so, for now, it's https://upstar.carrd.co
Feedback welcome & appreciated!