Setup the home page at vegan.today with Parcell and a MailChimp signup form.
I can't remember how many times I've bought a URL and worked on the perfect logo and landing page forever and never shipped the thing. This time, I decided NOT to agonize over the design or logo and just SHIP IT. So the page doesn't have a logo, and the design is the most basic you can think of.
I did the same thing on the tech side: I just signer up for MailChimp, and fired up Parcell to create the home page in maybe an hour.