I built VenturesList - a startup investment library designed to help early-stage startups develop funding knowledge and strategies by showing essential resources in the investment life cycle.
This is my week 2 since the product went live. I writing this quick overview of what I did before, during, and after launch.
Performance
- From concept to launch: 30 days
- Site traffic (last 30 days): 2,497
- Pre-launch waitlist: 132
- Product page view: 65
- Sales: $348 from 12 sales
Before launch
- Actively seek feedback and criticism from people in the industry. I get feedback from 1-2 people per day throughout the 30 days building process
- I should have open the waiting list from day 1, but I only did that 14 days before the product launch. It's because of my value prop. was clear in the beginning
- Build-in-public for 30 days, and publish update on Twitter and Makerpad every week. I screenshot my crappy wireframes, brand designs, and prototypes
Launch day
- I shoot my project on time via Twitter and Makerpad with a launch offer that people can enjoy a 50% discount
- No sales on launch day until I woke up the other day and I jumped super high from my bed
After launch
- Use my other 2 side projects to increase visibility for this one. The 2 projects have 800 engaged emails combined
- Post 2-3 times on various channels on a daily basis, such as social media, community, selected slack groups
Next steps
- My waitlisters haven’t converted much. This is my biggest plan in the next few days. Re-nurture them and identify the gap
- I still haven’t published on my most engagement channels: personal Facebook and LinkedIn. Currently working on a few niche content in order to maximize attention
Excited to hear your feedback on VenturesList
Happy hacking :)