August 1, 2020

From 0 to the first 5,000 visitors + how I grow

Felix Wong @felix12777

This is how Virtual Mojito passed its first 30th day!!!

My side hustle journey from zero to the first 5,000. Can't believe I'm running this Nocode project on Notion.

http://virtualmojito.com/

I start with a simple assumption: "How can we help the community find the best alternative to Zoom?"

I realize that there are more and more verticalized options for meetings, seminars, hackathons, and social gatherings. Therefore, I indexed 70 tools based on research.

Vanity metrics:

  • Unique site visitors: 5,053
  • Social media: Unknown, don't care

Well, these metrics make me smile:

  • Newsletter subscribers: +51
  • New event listings: +48
  • New event tools: +7
  • Contributors: +14

What worked:

  • Started a bi-weekly newsletter in week 2 to summarize insights in this space
  • Repurpose newsletter content after D+2 across social media channels
  • Work with contributors one by one to understand their objectives
  • Scout new tools on Product Hunt, Twitter, and Indie Hackers

Can do better:

  • Make my content more interactive and distribute across various channels
  • Start a newsletter from the beginning and build a relationship with readers earlier
  • Install GA from day one (I did it in week 4)

What next?

Virtual Mojito Ver 1.1 is coming soon & your feedback will be part of the launch!

  1. 1

    This is outstanding. My day job is in the events industry. I'm sharing this on Slack now. Thx so much.

  2. 1

    Where did you publicize your project?

    1. 1

      Hey @PayOffWizard

      My personal LinkedIn and Twitter are the major channel. Feel free to connect and learn more :)

      Other than that I usually distribute on around 5 selected groups (Facebook, Slack, or here)

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