August 1, 2020

From 0 to the first 5,000 visitors + how I grow

Felix Wong @felix12777

This is how Virtual Mojito passed its first 30th day!!!

My side hustle journey from zero to the first 5,000. Can't believe I'm running this Nocode project on Notion.

I start with a simple assumption: "How can we help the community find the best alternative to Zoom?"

I realize that there are more and more verticalized options for meetings, seminars, hackathons, and social gatherings. Therefore, I indexed 70 tools based on research.

Vanity metrics:

  • Unique site visitors: 5,053
  • Social media: Unknown, don't care

Well, these metrics make me smile:

  • Newsletter subscribers: +51
  • New event listings: +48
  • New event tools: +7
  • Contributors: +14

What worked:

  • Started a bi-weekly newsletter in week 2 to summarize insights in this space
  • Repurpose newsletter content after D+2 across social media channels
  • Work with contributors one by one to understand their objectives
  • Scout new tools on Product Hunt, Twitter, and Indie Hackers

Can do better:

  • Make my content more interactive and distribute across various channels
  • Start a newsletter from the beginning and build a relationship with readers earlier
  • Install GA from day one (I did it in week 4)

What next?

Virtual Mojito Ver 1.1 is coming soon & your feedback will be part of the launch!

  1. 1

    This is outstanding. My day job is in the events industry. I'm sharing this on Slack now. Thx so much.

  2. 1

    Where did you publicize your project?

    1. 1

      Hey @PayOffWizard

      My personal LinkedIn and Twitter are the major channel. Feel free to connect and learn more :)

      Other than that I usually distribute on around 5 selected groups (Facebook, Slack, or here)

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