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How I grew Visa List to $5000 per month in 1 year

Visa List started out as simple list of visa requirements for all countries with detailed visa process and documents for 50 countries so that travellers can go anywhere they want easily. This was a solution to visa issues I faced when I wanted to travel. Since then it's grown to 100+ countries and now features visa exemptions, dual passport requirements and many data points like flight prices, weather, distance, economy status and travel advice. I’m adding new countries every day so that you can use Visa List for all your visa requirements.

Visa List makes money mostly from ads and affiliates. Most of the site is freely usable but to use some filters, community chat and visa advice, you need to pay. Users pay monthly, annual or once for a lifetime membership. Revenue ranges from $5,000/m to $6,000/m. See https://visalist.io/open. It became profitable after 2 months of launch.

But it didn't start making $5000 immediately, it started with $500 per month and grew slowly over the span of a year.

Initially I placed ads on visa list and was getting around 100K pageviews around a month. But the ads revenue was not that great at all. I tried to apply for skyscanner partnership because I knew that there would be good need after getting visa, but unfortunately I got rejected. I think the main reason was it was I was not getting a lot of traffic.

With a heavy heart I tried different ad networks like video ads, content ads but none of them improved the revenue. All this while, i never lost sight of my goal to increase the SEO and along the way get more users to Visa List.

Suddenly after a month I got an email from skyscanner from saying that they are interested in partnering with, this was another team. I was so happy and realised that things come around eventually. In a month I integrated skyscanner and it started a good stream of revenue from visa list.

After 5 month around june, people from iVisa contacted me. They provide visa service and visa assistance across the world which was perfect. I was very happy to partner with them as well and thus opened 3rd revenue stream.

Along the way I also learning AdOps so i could monetize the traffic I was getting and finally after 6 months things started working out. So my first channel also started contributing a good chunk to overall revenue.

After around 8 month i started an experiment with Visa List membership which i have been sitting on it for a long time. I was not really sure what was the most valuable information that travelers really need so they won't mind paying. Looking at Nomad list and starter story, i finally put in a set of features that i thought can be useful for Pro members. I'm happy that the experiment paid off adding to the 4th revenue stream.

A year back, I launched the first version of Visa List on Product Hunt. It's been a crazy adventure since then. I've travelled to 10 countries during this time and along the way Visa List has helped more than 2 Million people from all over the world with their visa needs.

Today I launch the second iteration of Visa List, I've worked on this with passion, some doubts and lots of love from friends, family and indie community. I made everything on this site mostly by myself so I'm super excited.

This is my 3rd successful microstartup and I spent most of my time over the last 2 years making this, thank you for being part of it 🙃

https://www.producthunt.com/posts/visa-list-2-0

  1. 2

    Super cool journey to read man! You just inspired me to approach one of my upcoming side projects differently (going for a directory of resources first before writing a whole guide on Music Marketing. Takes less time and good way to start building something without too much time investment). Thank you!
    And I’ll def use Visa List for my next holiday 🙌🏼

  2. 2
    1. How did you get first users?
    2. What is your technology stack?
    3. Do you make mobile app? If not, why?
    1. 1

      #1 Launching on Producthunt
      #2 VueJS with NuxtJS, MySQL with GoLang
      #3 Nope because, most of my uses search on Google and not on app stores and it's mostly once in 6 months usecase.

      1. 1
        1. You did not have built audience before product release? It was highly risky. How do you know that people will like it? How did you checked market before spend months on coding?

        2. Why not React? It seems to be most popular now.

        3. But you do not know if people would like mobile app.

        1. 1

          #1 I did validation before starting on the project. Also i didnt spend month, just 4 weeks to make an MVP
          #2 Popular doesn't means it's the best
          #3 I know it will not bring many users and as content is SEO game and mobile apps don't help.

          1. 1

            How did you make validation?

  3. 2

    Really awesome! Thanks for sharing 🙂

  4. 2

    Hi, congratulations on all of your success. Could you share how you marketed Vista List/ made customers aware of it's existence?

    1. 1

      Thanks. I just launched it on Product hunt, hacker news and reddit and it kind of became viral.

  5. 2

    Congratulations on the launch Hari!

  6. 2

    It's great to see a content site work its way to being a significant revenue source. That seems difficult these days. Congrats on your success!

  7. 2

    Nice to see an Aussie Maker in here .. congrats on the success mate.

  8. 2

    Congrats on v2! It's been awesome to see this from v1!

  9. 2

    This is awesome. Bravo

  10. 2

    Congratulations on your V2 launch! Thanks for sharing your story.

  11. 2

    Upvoted. Congrats on version 2.0. Such an inspiration. Thank you for sharing this.

    1. 1

      Thanks! Happy to give back to the community!

  12. 2

    Really impressive, thanks for sharing! I’d love more details on the AdOps part and what you did differently to drive as revenue. Did you find a superior ad network? Or did you start selling ad space on your own?

    1. 3

      Actually, I tired different combinations of sizes and placements with just adsense.

      1. 3

        Good stuff! Consider switching on Auto Ads, our AdSense earnings grew considerably, and you can still choose to remove any buggy placements you see arise.

        1. 1

          I have tried but it doesn't work at all.

  13. 2

    Awesome and thanks for sharing this!

    Could you list the places where you promoted Visa List while it was in its early stage like any communities/social networks/blogs/ads?

    1. 2

      Thanks. when I first launched I promoted it on Product hunt, indiehackers, hacker news and reddit

  14. 2

    Congratulations.

    I upvoted you.

    1. 1

      Thanks. Appreciate it.

  15. 2

    Congratulations mate! :)

    Crazy what numbers one can achieve in the first year. Awesome stuff.

    Upvoted on Product Hunt.

    1. 1

      Thanks Patrik, I'm very grateful to the entire Indie maker community and the credit goes to them for being such a great inspiration and support!

  16. 1

    @Hari... that is pretty impressive growth and amazing product... love v2.0
    For us fellow Indie Hackers who are looking to work on our passions full time and dying to leave our day jobs... curious to understand why did you have to take up a job in spite of such successful product launch‽

  17. 2

    This comment was deleted 4 years ago.

  18. 4

    This comment was deleted 4 years ago.

    1. 1

      Really appreciate it brother!

  19. 3

    This comment was deleted 2 years ago.

    1. 2

      Thanks mate! Send me a DM on twitter and I will give you.

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