We must admit, in the beginning of april we were pretty low. After spending months pulling our hair out over our outsourced dev teams delays we almost gave up on our platform, which had then been pretty much down since Christmas, and it felt like nothing we did gave any results.
We then stumbled across a product which we found really cool and reached out to the founder in the hope of discussing a potential API partnership - but it turned out so much better than that. The founder had absolutely no interest in integrating us with his platform (fair enough) but was set on sharing all his valuable insights on how to bootstrap a digital product without spending any money. We were in shock. During the 3 years we've been running our own business, no one has ever just sat down and laid it out so clearly. With his guidance and the fire lit under our ass, he gave us the target to double our traffic within 30 days. Little did we know, that we would actually triple it!
Here's a few things we did:
We created a free resource library to attract leads at the top of the funnel.
We reached out to several blogs/websites listing stock media sites to get our name on there. Being listed on these sites brought us direct, relevant traffic.
Product Hunt launch. We made a fairly successful launch on PH which brought us approximately 10% of our unique visitors over the course of a month (we also did a fairly UNsuccessful one, but let's not talk about that).
Quora, we became active at answering relevant questions (to our business) with high quality answers and insights.
Our focus moving forward is to bring our free users further into our funnel, get more backlinks on relevant sites, move our blog from a subdomain to a subdirectory and add key word rich landing pages (e.g. /free-drone-footage) to increase SEO.