November 11, 2019

Hit $450 MRR (15 customers)

Charlie Ward @charlierward

After a trial event, I officially launched the Weekend Club beta programme w/c 14th October, gaining 15 subscribers and $450 MRR.

As a reminder, Weekend Club is a regular, IRL Saturday coworking club - where verified Indie Hackers, Makers and entrepreneurs can work on their projects and help each other.

Here's how I did it:

  1. Created landing page: I made this using Carrd and Mailchimp for email sign-ups to gauge interest, resulting in 30 newsletter subscribers. Of these, 15 attended the first trial event.

  2. Free trial event: After hosting this, I sent a follow up survey to gauge interest and gather feedback on how to do a paid subscription, in terms of expectations and pricing. This went well, and you can see the results here:

  3. Launched Weekend Club: after analysing feedback and figuring out the model, this is how I got to 15 paying subscribers:

  • updated my landing page, including the pricing and offering
  • found a vendor to accept subscription payments (I went with Launchpass, where users can pay a subscription and instantly be invited to a private Weekend Club Slack. This is where I also onboard them and share details on future events)
  • launched the offering on Twitter, Slack and sent a mailshot out to existing email sign-ups
  • used the IndieBeers newsletter (which has ~100 sign-ups) to market it
  • manually recruiting users through Whatsapp, Twitter DM, Slack messages

The result is that within 1 week I had 15 subscribers and $450 MRR.

Next steps:

  • host next Weekend Club (this Saturday 16th Nov)
  • apply improvements I learnt from last time
  • try to convert the 3x free trialists attending

If you'd like a free trial to Weekend Club, please sign-up here:

Note: My Stripe verified revenue seems to say $440, rather than $450. However, it should say $450 (before Stripe fees).

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