22
6 Comments

Hit $450 MRR (15 customers)

After a trial event, I officially launched the Weekend Club beta programme w/c 14th October, gaining 15 subscribers and $450 MRR.

As a reminder, Weekend Club is a regular, IRL Saturday coworking club - where verified Indie Hackers, Makers and entrepreneurs can work on their projects and help each other.

Here's how I did it:

  1. Created landing page: I made this using Carrd and Mailchimp for email sign-ups to gauge interest, resulting in 30 newsletter subscribers. Of these, 15 attended the first trial event.

  2. Free trial event: After hosting this, I sent a follow up survey to gauge interest and gather feedback on how to do a paid subscription, in terms of expectations and pricing. This went well, and you can see the results here: https://www.indiehackers.com/product/weekend-club/hosted-the-first-weekend-club--LouMkpRQZQNBC3_aR-v

  3. Launched Weekend Club: after analysing feedback and figuring out the model, this is how I got to 15 paying subscribers:

  • updated my landing page, including the pricing and offering
  • found a vendor to accept subscription payments (I went with Launchpass, where users can pay a subscription and instantly be invited to a private Weekend Club Slack. This is where I also onboard them and share details on future events)
  • launched the offering on Twitter, Slack and sent a mailshot out to existing email sign-ups
  • used the IndieBeers newsletter (which has ~100 sign-ups) to market it
  • manually recruiting users through Whatsapp, Twitter DM, Slack messages

The result is that within 1 week I had 15 subscribers and $450 MRR.

Next steps:

  • host next Weekend Club (this Saturday 16th Nov)
  • apply improvements I learnt from last time
  • try to convert the 3x free trialists attending

If you'd like a free trial to Weekend Club, please sign-up here: https://weekendclub.co

Note: My Stripe verified revenue seems to say $440, rather than $450. However, it should say $450 (before Stripe fees).

  1. 2

    Got amazing deep work done at the last event with likeminded people. Looking forward to the next one this week

    1. 1

      Cheers bro, looking forward to it as well!

  2. 2

    Awesome work Charlie! Great progress!

    1. 1

      Thanks Matt! I'm pleased with the start, now to retain those subscribers...

  3. 2

    Nicely done!

    Do you find Slack works for engagement for paid customers? Or what method do you feel is best? I bet you'll say a mixture of it all, but am keen to hear! :)

    1. 1

      I'm currently experimenting with different options, but I find during the working sessions themselves, people like having a Slack that connects them to everyone else there. It's how they already work in tech organisations / on their indie projects.

      People also seem to enjoy using it inbetween sessions to stay accountable and give each other feedback.

      From my POV, additionally it's good for onboarding people, making announcements and generally giving a feeling of shared purpose.

      Open to have my mind changes on this, we'll see how things go, but I currently see it as an important part of the broad offering!

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