Technically the business has been online for two years in what I have called "play-time". I have tested the idea, tested products, tested marketing tactics, audiences etc just to validate to myself that I 1. Had a good product and 2. That I could actually make this work.
I've always wanted to start my own DTC brand and now with a product with 100's of 5 Star Reviews and repeat customers, I am moving past play time to grow this into an actual business.
I have a functional e-commerce site with a great product that I currently ship out of my garage. I have registered my trademark and business with the state.
Let's sell some socks.