I already sell board games and accessories online under the name Social Inertia (https://store.socialinertia.com). Admittedly, it's not great for SEO. Social Inertia relies on shopify.
I have decided that I want to rebrand as Winning Strategy Games in 2019 and build it on a more robust platform. When the business license for Social Inertia came up for renew, I added a DBA for Winning Strategy Games in the state of Nevada.