Work With Indies

I am still doing a lot of things wrong (my ahrefs reports are abysmal) and have yet to begin a marketing push (no SEO, blog-content marketing, PH or other launches). Yet, somehow our indie games job board has achieved 24k visitors (+41.2% PoP) and 65k page views (+54.7% PoP) over the past 30 days.

Top referrers continue to be Twitter (2k+ followers), Discord (a network of 30k+ members), our newsletter (1k+), and Facebook (from a single game jobs group).

We reached $5k in revenue since our beta launch in mid-May. This is 100% organic inbound with no paid customer acquisition and little-to-no outreach or business development.

Ancillary opportunities are available in subscriptions (all current posts are one-time payments) and incremental products/services.

I also just quit my job in order to pursue Work With Indies (and other projects) full time.

We missed the 10k visitor mark in June by ~200, then fly way past that to 16k visitors in July (2.5 months after launch)!

Twitter was our top referring channel, boosted by a popular indie studio tweeting links to their jobs on our site instead of those hosted on their own domain (they did so organically, out of appreciation for the site solving a problem for indie developers).

Discord was our second largest referrer, powered by a Zapier webhooks integration that sends our job listings into various Discord servers' #jobs channels.

It took 2 months to hit the 1,000 follower milestone on Twitter, 99% of it organic (I tried a couple of sponsored posts that delivered very few results).

I am sure we are underutilizing and underperforming on Twitter as we are mostly posting new jobs from the board, re-tweeting others that aren't on the board (but would be a good fit), and sporadically liking/commenting on other industry tweets (~5-7 per week).

The biggest wins on Twitter have come from organic RTs from game studios (which we @ in most of our job posts) and an influencer in a specific discipline (we had a narrative designer RT a writing job that drove a lot of engagement).

A single customer purchased $548 in job posts to bring our LTD revenue to $1,186 after just under one month in business.

The balance of sales was derived from 12 other customers who found the site and purchased posts organically, with little hands-on business development performed to date.

The beta http://workwithindies.com #indiegames job board is live with over 100 jobs (101 to be exact 😁) from 50+ companies either making or supporting indie games.

Work With Indies is a no-code job board (oh no, not another one) built on Webflow + Typeform featuring jobs supporting the independent game development community.

In less than 24 hours:

• 1.3k visitors
• 130 likes and 85 RTs
• 19k Tweet impressions and 1.1k engagements
• 138 newsletter subscribers
• 1 sale (from the new team formed by the creator of Katamari Damacy!)