I've been linking directly to the App Store for all marketing announcements which doesn't convert very well. Also, Apple gives very little insight for referrals until you see a fair amount of volume. This weekend I decided it was finally time to create a real landing page.
I spent most of Friday wrestling with setting up tailwindcss but I think it was worth it. The framework enables so much to be done with so little custom CSS. The entire landing page uses two custom selectors!
To help other developers I also open sourced the code. This gets you set up with two small yarn scripts to build your app for development and production.