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Adjusting Newsletter Goals

Barely a month ago we launched a new email newsletter and established some "starter" goals, the first of which we beat.

Now, after a month, we're adjusting those goals based on our progress to-date:

  • 400 subs by November 30
  • 1k+ by December 31

I feel like these are both "doable" but also a "stretch" based on the data that I've collected so far; I don't plan on altering my content plan / publishing workflow this month and instead doubling-down on what seems to be working and doing less of what's not resulting in growth bumps.

Simple.

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