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A Product Marketing, SEO, and R&D enthusiast. Founder of Scalekarma — Market Intelligence based on large-scale web search data analysis 🤓
May 6, 2021
Hands-on: Use Web Search Data to Build and Market Products Better
In this article, you will learn how to derive quantitative evidence for the unique value propositions of your product: understand the respective levels of deman…
April 26, 2021
Lack of demand is why startups fail — how to win with JTBD
In this article, I’ll walk you through the Jobs-to-be-Done (JTBD) theory from the perspective of the demand for your product. Because lack of demand is why star…
Ilya hasn't added any products.