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joined 5 months ago
Founder of Ariyh. Ex marketer at Google. Passionate about analyzing, interpreting, and sharing scientific research.
November 25, 2020
To succeed in the app store launch a polished app, not an MVP
November 19, 2020
Position rational messages high up, and emotional ones low
November 12, 2020
Smile less in photos to appear more confident and boost your sales
November 5, 2020
How to use 'default option' nudges effectively
October 30, 2020
Use “Handwritten” fonts to increase sales
October 28, 2020
Increasing social media engagement: latest research roundup
Here's a quick roundup of 3 studies published in the past 2 months that give us tips on how to increase social media engagement of our brands. Pick and choose a…
October 8, 2020
Use precise prices ($258.45), don't round them ($250)
When you use moderate ($21,400) or highly ($21,468.45) precise prices customers negotiate less and will ultimately pay more. This happens because: 1) Precise pr…
Evidence-based marketing tips