CrunchSave
Hey Indie Hackers!
I’m Enes, a solo developer building CrunchSave. I noticed a recurring problem for almost every Stripe-based SaaS: Passive Churn. 📉
Standard dunning tools usually just blast generic "Update your card" emails. Most of the time, they are ignored, or worse, they annoy the customer.
I’m building CrunchSave to change that. It’s a Stripe-native recovery tool that doesn't just send emails—it uses AI Policies to personalize the recovery flow
Why Your Dunning Emails Are Failing (And How AI Can Save Your SaaS Revenue)
For most SaaS founders, "Passive Churn" is like a leaky faucet. It’s quiet, it’s constant, and if you don’t fix it, it eventually floods the basement.
We spend thousands of dollars on marketing and sales to acquire a single customer. Yet, when that customer's payment fails due to a billing issue, we often rely on 10-year-old technology to "save" them.
I’m talking about the Standard Dunning Email. ### The Problem: One Size Does Not Fit All
The traditional approach to revenue recovery is a series of 3 generic emails sent at fixed intervals:
“Your payment failed.”
“Reminder: Your payment fail