I help SaaS teams and startup founders turn complicated products into simple, clear stories users can understand. Many products fail to land not because they’re bad, but because users get confused too early. I step in to spot where clarity breaks, build trust through words, and help products get understood fast.
Link to my linkedin profile https://www.linkedin.com/in/edikan-peters-978340281
Most products don’t fail, they confuse people first
Builders often assume users will take the time to understand a product. They won’t. Confusion feels risky, and people quietly back away.
I see this all the time at launch: features are solid, workflows make sense internally, but the explanation asks too much too early. By the time the value shows up, trust is gone.
Products that grow fastest do one thing well: reduce thinking. They answer early: Who is this for? What problem does it solve? What happens if I try it? Not with clever words... with simple ones.