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Joel Peterson

I've spent 30+ years in software, helping startups and businesses launch better websites. After seeing critical issues slip past automated tests, I started Fresh Eyes Tech: real-user QA focused on usability, link checks, form behavior, text clarity, and credibility. We catch what automation misses, giving you cleaner launches and better first impressions.


Current Ad-Venture

After 30+ years in software, I launched Fresh Eyes Tech to help startups and small businesses launch better websites. I saw firsthand that automation misses critical issues real users notice. Now I bring deep experience and a human touch to QA, focusing on usability, broken links, forms, and credibility. I am passionate about helping founders catch the details that make a big difference at launch.