Eduard Arnau Umbert

I run Insightios, a customer research service for DTC brands.

I analyse real conversations from Reddit, YouTube, forums and reviews to understand how audiences talk about their pains, desires, buying motivations and perceptions. I then turn these insights into something brands can use for messaging, ads, landing pages, product decisions and go-to-market strategy.

You can see some of my research at insightios.com/research.