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Maimoona (Mei)

Lawyer turned serial entrepreneur and venture builder.


Products

  1. SunsetClub

    A newsletter to spotlight failures from builders who have had to sunset a project, product or idea.

  2. CollectingInsights

    Insights from hundreds of builders, operators and product owners on crypto, gaming and the creator economy.


Building In Public

Helping founders own their story and sharing lessons from failing in public.


Studying failures and what you can learn from them.

Failing sucks, not knowing what comes next is even worse.

90% of start-ups fail, 10% in the first year, and the others? Roughly before their three-year mark. What happens to those that built these companies?

The journey of choosing to shut down a project, product or idea can be overwhelming. Making your next move when you're starting again is confusing and feels weird.

SunsetClub shares stories from builders who’ve failed at something, for whatever reason, and recaps their decision and journey to “sunset” their project.

Why sunset? Because hard days, like all days, come to and end.

  1. WhyWeFail #1 open.substack.com

How to Change the Definition of Failure and 5 Epic Books on Failing

Why your self-concept matters in making sense of failure and some good reads.

  1. How to Change the Definition of Failure and 5 Epic Books on Failing open.substack.com