We tested whether deadlines really drive DAU (3,000+ users data)
We’re building Hezzl — a behavior-based approach to increasing DAU and retention.
We surveyed 3,000+ users to test whether one mechanic explains daily usage.
82.6% report daily activity.
70.7% return for rewards.
65.8% say it’s part of their routine.
64.8% react to deadlines.
51.9% care about progress.
No single factor matches 82.6%. Daily usage isn’t driven by one tactic.
Deadlines accelerate. Value and accumulation sustain.