Jaxon Mercer

I am an author and senior writer at Jhttps://thestartupstory.co/. I write about startups, SaaS metrics, and the practical side of building and evaluating early-stage companies. My focus is on breaking down complex topics like valuation, growth metrics, and business models into clear, usable frameworks that founders can actually apply. TheStartupStory is where I document insights, patterns, and lessons drawn from real startup problems rather than theory.