Michael Rabin

Software should be a window, not a wall. I build Tower CRM to dissolve the friction between you and your customers. Writing on the future of invisible automation and the art of human-scale business.

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I spent years implementing CRMs for B2B sales teams. Here's the problem nobody talks about — and what I built to fix it.

I spent years implementing CRMs for B2B sales teams. Here's the problem nobody talks about — and what I built to fix it.

I spent years implementing CRMs for B2B sales teams. Here's the problem nobody talks about — and what I built to fix it.

I spent years implementing CRMs for B2B sales teams. Here's the problem nobody talks about — and what I built to fix it.

I spent years implementing CRMs for B2B sales teams. Here's the problem nobody talks about — and what I built to fix it.