Sonu Saandhu
I don't follow the trend, I create what's useful. I am fascinated by the fact that technology can bring about any change that we wish to create.
Products
Helping Gen Z monetise fast-changing and underused products through circular economy systems.
Articles
Most Gen Z consumers don’t actually want more stuff.
They want flexibility, affordability, sustainability, smarter ways to use what they already own
That shift is creating a huge opportunity for circular economy products.
We’re already seeing signs everywhere: Resale is mainstream
Thrifting is socially accepted. Renting is normalised. “De-influencing” is trending; ownership feels less important than access.
I think this behaviour is deeper than a temporary trend.
Gen Z grew up during economic uncertainty, climate anxiety, subscription culture rapid trend cycles. Circular eco was much needed.