Would love feedback on my new side project!

Thanks for sharing! The first thing I ask everyone who shares is this: Who is your target customer? Who do you most envision using your app, loving it, telling their friends about it, etc?

Right now it seems like you're targeting everyone. Which is great if you can swing it, but it's just hard to find a foothold that way.

If you target a specific niche, then you can make them feel special by tailoring your marketing copy directly to their needs. And your features, too. And you know where to find them online, and how to speak their language, and address their concerns, and advertise to them.

For example, let's say programmers take you up on this offer first, because they have the most assets online to protect. What do programmers care about? Well, security. Personally, I'd want to know:

• When and how do my loved ones get my data? Is it a dead man's switch?
• How do you prevent some impersonator from getting my data?
• Your site is a treasure trove for hackers. What are you doing to protect my data? Who is auditing your security?

Soccer moms, on the other hand, might have a totally different set of concerns. Different groups care about different things!

Here are a few more observations I wanted to share:

• There's no favicon right now, or at least it's not working for me.
• A lot of the copy on your site focuses on features and functionality. What you want to focus on instead are benefits and emotions… stuff like "Stay safe" and "Don't lose your data forever".
• Given the secure nature of the data you're requesting, you should add a lot more about security, and about yourselves personally, and some testimonials as soon as you can get them.

Your website looks great, by the way. I like the design a lot. Congrats on launching!

Hey, congratulations on launching.

What I didn't see on the marketing site was some indication of how loved ones can access information in an emergency? What constitutes an emergency? How do I control who has access to what?

To me, those seem like the sort of questions that customers might want to see answered before signing up?

Good luck.

I think you should check out Estate Assist: https://techcrunch.com/2014/10/01/estate-assist-wants-to-provide-estate-planning-for-the-social-media-age/

They were purchased by Docusign and shut down. I think you should pursue the same market as them. I see a real need for this product for estate planning purposes. Many spouses write passwords in wills or in files. My father died this year and my mother didn't know where any of his passwords were or how to do taxes and find the financial information.