IH Community Landing Page Resources

I would recommend that you focus on what your core offering will be and explain it well. You can spend an endless amount of time building a beautiful landing page, but this does not add any value to your product nor does it help you explain to your customers why they need it. My advice would be to either buy a finished landing page from one of the 100s of companies offering this as a service. If you insist on building your own landing page as I have done, make sure to cut corners whenever it makes sense:

1. Buy the web template from a place like wrapbootstrap
2. Use language and framework that you are excellent at
3. Buy all of the legal documents someone who is doing that for a living
4. If you want to receive payments, take the solution that you can integrate the fastest
5. For stats use Google Analytics rather than writing your own.
6. Remember to deploy with SSL.

At the end of the day chances are that you are not in the business of building landing pages, but in the business of selling something else. Hence, it should be your priority to do this. I understand the urge to do everything yourself - I am personally a control freak who likes knowing that I can changes things to my liking, but building things from scratch comes at a cost and is often not cheaper (even when you disregard your own salary).

My landing page can be found here:

https://getmindmaps.com

It costs about $25 / month to run and is build on Django + Python using Wagtail, BrainTree and django-requests. It is hosted using nginx for static files and apache + uwsgi for the django app. Everything is dockerised and I am using LetsEncrypt to get SSL certificates. I am further using Google Analytics to complement requests and Zendesk to add support chat on the site. The design came from WrapBootstrap and the legal documents from some random provider. All in all we are looking at three to four days of full time work + about $ 200 - 250 dollars worth of expenses, so first year of expenses comes to about $ 500 for my page and then it still does not have the possibility of doing such things as A/B testing. For comparison, I could have chosen Leadpages Professional plan and the expenses would have been about the same for the first year.

With all of that said, even if I recommend buying from someone else and spend the dev time on your product, I would never have done that myself as I just like building stuff and the control over the technicalities, and maybe you are the same kind of person :)

Hope this helps - even if it became rather lenghty :)