How do you manage content creation for multiple side projects?

I'm interested in learning how other Indie Hackers approach creating and managing content for multiple side projects. My co-founder and I recently launched our first side project together, and we're planning to launch more projects in the future. We’re working on a blog to help us establish a common platform for sharing the work we do together.

I'm interested in hearing if other Indie Hackers take a similar approach? How do you handle your social media presence when you have multiple projects?