My landing page is beautiful but I think nobody gets the message (PART II)
Hi Indiefamily!
Maybe you remember my previous post, "My landing page is beautiful but I think nobody gets the message." https://www.indiehackers.com/forum/my-landing-page-is-beautiful-but-i-think-nobody-gets-the-message-64615c1148
Since then we've been working a lot with all the feedback received (thanks a lot! You're all awesome!). This is the new website: https://crammut.com/
These are some of the improvements we've made:
-Improvements on the hero section. We included the pain, the target, and an image that helps to understand the tool.
-We've included a case study for social proof (and we're working on more case studies, this is the first one)
-We've edited a video tour that explains the pain and how the tool works in less than 2 minutes.
-We talk more about the pain and the value in almost every section.
-We remove the possibility to create yourself a new account until we improve the onboarding process. Now you have to fill a form to arrange a meeting with us. We're aware that this is going to create sales friction, but our onboarding was awful and we think this is our better option.
-We change some words. We're not talking about "learning paths" anymore. Now we talk about "learning to-do lists" and we explain what they are. We got rid of some buzzwords too.
Next week we're going to spend some coins on Facebook ads (and perhaps on Quora too) to measure the improvement with real data. I let you know! But first, I've wanted to check the website with you again, just in case.
Again, thanks a lot for your help. There are no words to express how grateful we are. We have no business education, no mentors and no investors to help us. We could have been struggling for months.
All your feedback was great and useful, but there are some users that spend a lot of energy helping us. I'm going to mention them here just in case they want to see the evolution: @dolympi @AceK @ness @ckchris @briant1 @Grend @Virtualproprietor @xngwng @AndrewV @blunicorn @FunctionFocus
So what do you think??
Cheers!
(If anyone is curious about how the old website looked, you can find here some pdf with screenshots.)
https://drive.google.com/file/d/1X1RqI2abms4XLOuf3acxztqAN1VDKcgi/view?usp=sharing
https://drive.google.com/file/d/1X5yJ1d6WD34PGlHZSxQFIZY-MaD3RPgT/view?usp=sharing
I'm keeping an eye on this post too as the previous one was so useful for us. :) As Jaime has said, there's no words for what you did for us, we could have spent months without knowing where the real problem is. Gracias! Merci! Thank you! Obrigado! Grazie mille!
I'd love to get an idea of how successful this is for you when you have some time. Especially the pro and cons of switching you've found, if you have any plans to switch back to self service at some point and how you would do it differently if you do.
Hi!
Thanks for kind mention, I'm happy to help! I think the changes look great, have you seen any increase in conversion? The customers are the real test :)
You may try to reach out to customers and get their feedback.
Also, one thing that has helped us in the past with trial conversions is an email campaign. The campaign would be a 5 day, daily email that walks the customer through their first steps in using the product and how it can help their business. Drip.com's my favorite but more expensive than mailchimp.
I hope everything picks up!
-Brian
Your supportive action stands out more than your primary action. So, you might consider swapping the buttons and making the trial button stand out more. No one reads anything on the Internet, and the people who do are highly motivated so no need to optimize your website for those people.
Try to use very simple and familiar phrases around the landing page so the users can focus their attention on stuff that matters. So, for the sake of not making people think, you might change 'Try It Out' button to a more familiar phrase like 'Free Trial'. If you use such phrases people wouldn't have to read what's written on the button, they would know what it is even with the corner of their eye.
The laptop looks okay but the iPhone mockup adds too much complexity to the landing page. The headline + mockup combo should look very simple in order to decrease the perceived difficulty for your potential users, otherwise they would be reluctant to sign up, make it seem as though it's very simple; but through the design not words.
That brings me to my other point; do not use phrases like 'very easy' or 'only 30 minutes a day' because it makes the user feel stupid and has bad connotations. It might make users feel like it's something they don't like to do but have to do anyway, a liability.
Your headline is a little bit long and does not start with a verb, instead of using phrases like "How Growing Your X Upgrades Y", use phrases like "Grow your X upgrade your Y", this part has to be extremely clear. Headlines are not places where you should aim to create awareness. Simplify your headline as much as possible. Do the 5 second test and ask people if they understand what your page is about without giving them any prior information to test if it's working.
These are my recommendations, and best of luck!
I'm rooting for you. ⭐️
Thanks a lot, Kerem! Your feedback is great :)
No worries. Always glad to help. 🙂
I have another suggestion. I think the case study is a little bit weak for a supportive action. At least for the early stages of the sales funnel. Watching a video is much easier than reading a case study. The design should always give a hint for the next action and those actions should be laid down progressively starting from the easiest one.
The embedded video is kind of small for watching and doesn't really help with the design or simplicity of the page. Ideally you would like your prospects to watch the introduction video in a maximized form without distractions since that will be the part where you raise awareness and interest.
So I think it's best to switch out the case study with a "▶️ Watch How" button right next to "Free Trial" and that should bring up a maximized version of the video with dark translucent overlay covering the rest of the page so the user can get fully immersed while watching the video. We don't want the user to be wandering around while the video is playing. 🙂
These changes could be a win-win because:
Just my ideas.
Good luck Jaime and I wish you the best! ✨
Not so much any. So you don't need my feedback or appreciate the energy the rest of us put into your review. Noted. I don't think it's a good idea to single out IH's.
I'm so sorry Ilya, maybe you misunderstood my post. Of course, I'm grateful for all your feedback, I repeated that three times on my post.
I've only wanted to show special recognition to some users that spend A LOT of energy helping us. Some of them sent us emails with info and resources, reached us to have live conversations just to help us, spent hours on our tool to report us with deep feedback, etc.
My intention wasn't disregarding anybody. As I said, "Thanks a lot! You're all awesome!" "There are no words to express how grateful we are.", and "All your feedback was great and useful". I'm happy and grateful for ALL your feedback. In fact, I didn't want to disregard anybody, that's why I point out some users that spend a lot of time helping us.
Anyways, I'm so sorry if you felt bad because of my comments. Again, your feedback is always very appreciated.
I really like the design.
For me the phrase "reusable to-do lists" is confusing. I only understood it (and the product idea) after watching the video.
The fact that the title mentions "SaaS teams" also confused me (as if it couldn't apply to other types of teams).
Your to-do lists for me are more like "lesson plans." But that phrase isn't very appealing. Learnerbly use the phrase "learning experiences" which has a lot more punch.
Also, I would have assumed that the lists/plans/experiences are always reusable (IMO the word "reusable" isn't important here).
I skimmed through the rest and it looks understandable to me.
It's a nice idea. Keep it up :)
Thanks a lot! =D
We were talking about "reusable" because we wanted to point out that you don't have to build a list every time, just the first time. But I that's confusing we can remove it from the hero section.
About the SaaS teams thing. That's because we want to focus (at the moment) on this target/niche. Of course, the tool can be useful for another kind of teams, but after our research, we find out that the pain that we solve is more common in SaaS companies, so is a good start point for us.
Thanks again =D
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Thanks Victor! We'll think about it! ;) Thanks again! =D
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Thanks a lot Dani! =D
We've just added "minutes" to the copy. You're completely right, it can be cultural and not everybody should know what that symbol means.
Yeah, you're right about the dollars thing too. We should add a converter.
A lot of people also point out the buttons issue. We're gonna change the colors too.
Thanks again Dani! If in overall it's better is in part thanks to you! You're awesome! :)