Video: A lot of what you do is to turn cash into code, and then you turn that code into cash again

Des Traynor in his talk on how to "Build the Right Thing".

Give it a listen! I got a lot of good tips out of this one:
https://www.youtube.com/watch?v=JJRWSc4QEak

Some more tidbits:

• "Pitching is the act of understanding of why you're unique"
• 80% of marketing is building credibility. It's demand generation. The other 20% is demand capture.
• You can't pitch without credibility & authenticity
• Intercom in 2011 was pitched as a CRM + a messenger