Ask IH: Successful vs failing onboarding rate for new users?
Hello IH!
I'd love to hear what you would consider a successful in app onboarding rate, starting with the moment a user opens the app to the moment they create an account. My current rate is 55%, and I'm getting the feeling that's bad.
For me, this onboarding process consists of 4 screens, welcoming the user, giving them some info about the app, and allowing them to dive right into one exercise (content).
I've read up on how the best do it, ie Pandora, Duolingo etc, but I thought I'd start off with smaller tweaks in the copy to shoot for a specific goal. What has been your experience, and how have perhaps minor tweaks given you big results? Thanks!
I went through your onboarding and it looks great to me. Do you have analytics set up per page? I imagine most people fall off on the account creation? Perhaps you could push that off until it's necessary or use anonymous user accounts.
For my iOS app Clock In, the onboarding consists of paging through a few prime features and on the last page, an option to make a one-time payment to unlock all the features, or to just use the limited feature set.
This month the number of people to open the app, go through onboarding and dismiss it is sitting around 50%. I have a google material-esque type showcasing of where things are on the home screen that goes more in-depth with what you can do in the app after onboarding. So today I removed onboarding... and I'll see how that affects things.
https://itunes.apple.com/tw/app/clock-in-work-hours-tracker/id534278133?l=en&mt=8
Thanks! Yes I have analytics, and they are falling off 12% per page. So I'm gonna edit the copy and see if that helps. What % are you shooting for with your onboarding?
I've changed my approach to instead track % of users to perform 1 of 2 actions on first open. Anything better than 50% would be a win to me.
Thanks for sharing.
55% do what exactly?
All metrics are relative.
B2B V.S. B2C
Marketing software V.S. accounting software.
Essential vs nice to have.
Another thing is to ask what successful onboarding really is. I’d argue that it’s not functional understanding but getting their first win.
Thanks!
With the last point I mean that just because someone knows how to use your app, should they be considered onboarded?
My perspective on onboarding is that it doesn’t end until they get their first win.
Now, from what you’ve mentioned, that may be hard to quantify. How do you know when someone is better with their voice?
So, a win could be an hour of lesson or going through x number of sessions. Or using the app every day for x days.
Would gamification be a viable option? Give people badges for getting to certain milestones. Grammarly does this. I’m a week away from 26 week writing streak.
Just my 2 cents. Good luck.
Thanks @dndukwu ! Yes, I agree. The aha moment happens when someone hears their voice after a practice session. That's when you realize: "wow, my voice sounds better."
Thanks for the ref to Grammarly. Will check it out. Keep up the streak!
Can you share the link to your app? I think it's easier to give feedback if we can walk through it.
That would be amazing @andrew_bpco - https://itunes.apple.com/us/app/astound/id1253443132?mt=8
Unfortunately, I'm completely Android and don't have an iOS device to poke around on. Sorry!
My bad. But thanks for offering your help! Really appreciate it.