Lessons learnt from going viral
Lessons learnt from going viral
Hey guys,
I built a fun ecommerce business on the side (a custom Shopify build called Petflair).
I'm a developer, but, interestingly, the most 'hacked' aspect of this side-business was the marketing, rather than the development.
It ended up going viral with 50M views so I wrote a bit of a post on the things I learnt on sending it big (primarily with Facebook video).
Hope there are few nuggets of wisdom in there.
Great read - thanks for sharing your lessons from Petflair launch! Your insight that brands have an insatiable need for more content to share is golden. I mean, I've always known this, but the way you put it was an "lightbulb" moment for me.
I've also bookmarked the link to Tubular Labs...awesome stuff.
Thanks Jonathan!
Tubular Labs has a paid version but the free one is pretty helpful.