Do not under-estimate the power of Word-of-Mouth Marketing!

How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff - naturally.

Here's one of my favorite videos by marketing guru Seth Godin who spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones and I'm sure this will help each and every one of you trying your own gig! (pretty comfortable at 1.5x)

PS: This is more than 15 years old but still very relevant in todays' world!