My biggest competitor is my biggest asset

this product

The reasons why my biggest competitor is my biggest asset:

1. They have invested in awareness & market penetration for this type of product
2. They have set the price bar high
3. They have done all the market research and confirmed product-market fit
4. We differentiate by simplifying the service for a cheaper cost, which in turn, makes us more likely to pick up their failed conversions

Take advantage of a situation :)