Anyone thinking of using podcasts as a lead gen tool? This might help.

BBC recently released an podcast service called Sounds, and with it, let everyone know their eleven commandments for podcasting...

A podcast is not a radio programme even if radio programmes are consumed as podcasts.
For a younger generation who will never own a radio, podcasts are their radio but, reread rule 1.
The story and topic will always be the guide for the length of a podcast.
Podcasts are built for the headphone generation, be respectful, warm and gentle inside their heads.
Use your f-bombs wisely; be informal, be intimate, but, the freedom to use raw language does not mean it’s an obligation.
Podcasts are a visually powerful form of audio, they can be cinema for the ears.
The angels are in the detail, podcasts tell big, thorny and emotionally complex stories, real and made up.
Podcasts offer clarity in chaos; in a manic news cycle, podcasts offer focus and context.
Podcasts are tribal; they bond and deepen communities.
Regardless of where they spring from podcasts are natively global digital forms of audio.
Podcasts are agile; they can take all the rules above and change them, except rule 1.