My learnings from Uber and Google on customer engagement

My learnings from Uber, Google, and other tech giants on customer engagement

In a world filled with dancing cats, polka dots, and harlem shakes; with Ed Sheeran‘s carpool karaoke video having 2000% more views than a SpaceX rocket launch video, it is quite a daunting task to strategize a customer engagement process that works amidst all the noise.

Where do you find your potential customers? How do you reach out to them? How do you identify what they want to watch, read, and talk about? In true sense, how do you decode customer engagement for business?

Check out the full article to see how tech giants like Uber and Google are innovating in this competitive sphere to capture customers nonchalantly.