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Ideas of ways to drive traffic and build pre-launch email list

this product

I’ve had to hire a developer to help speed up the build process as I’m non technical. While he’s busy at work, I now have a bit more headspace and time to promote the upcoming product.

I toyed with the idea of getting orgs to pre-pay to validate the market, but not sure if that’s such a good idea as perception and reputation are key for my business model. Don’t want to come across as a cash grabbing company. I genuinely feel that charities need all the help they can get to raise more funds online, and in order to deliver the best product I can’t (and shouldn’t) do that for free !

Any tried and tested ideas of building a following pre-launch for my specific niche would be much appreciated!

Also any feedback on my landing page would be great.

P.s. I’ve created a small budget Facebook ad just to see how that works out over the next two weeks.