Ask IH: Have you read "Crossing the Chasm"?

It's been a few years since I read it, and my memory for all the particulars isn't great, but the one thing that stuck with me from the book is the emphasis on the "whole product". Here's a good quote:

"As we have just seen, the whole product model provides a key insight into the chasm phenomenon. The single most important difference between early markets and mainstream markets is that the former are willing to take responsibility for piecing together the whole product (in return for getting a jump on their competition), whereas the latter are not. Failure to recognize this principle has been the downfall of many a high-tech enterprise. Too often companies throw their products into the market as if they were tossing bales of hay off the back of a truck. There is no planning for the whole product—just the hope that their product will be so wonderful that customers will rise up in legions to demand that third parties rally about it."

This perspective is a good counterpoint to what is generally the prevailing focus on MVP and Lean X. Whole product thinking is arguably more of an enterprise-level concern, but it's good mental framework to understand and know when to apply.