Facebook is changing how audience size estimates for Lookalike Audience 😣
Online advertising is getting harder and harder; alright not being to estimate the size of your Lookalike audience won't kill one's Facebook marketing efforts but the trend seems to be going towards existing marketing tools becoming less and less efficient.
I personally think that this is a good thing because it'll push people to focus more on brand and quality instead of just paying marketing dollars and expecting magical results.
What do you think ?
