Fireside chat with Tim Soulo, CMO at AHREFS

Tim Soulo on SEO as a customer acquisition tool and vanity traffic metrics

Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, a powerful software suite that helps marketers with keyword research, competitor research, link building, rank tracking, mentions monitoring, website audit, and much more. Viewed as one of the most influential SEO masterminds in today’s digital marketing industry by many, Tim frequently shares his knowledge on various marketing concepts through blogs, research papers, and at marketing conferences.

The Freshchat team recently caught up with Tim for an interview where he emphasizes the importance of using SEO as a crucial customer acquisition channel and suggests marketers be wary of measuring vanity metrics.

Read on!