Hugo

I'm 16. Started selling sunglasses and bracelets
door to door at 13. At 14 I built a fashion brand
from scratch and ranked #1 on Google Shopping
in Sweden.

I wasn't lucky. I was just obsessed.

But obsession without structure breaks you.
I had four different tools and still froze every
morning not knowing what to actually do. Some weeks
everything, some weeks nothing.

That feeling is why I built LifeFlow.

People call it working too much.
I call it not being able to stop.

Brutal feedback is the only feedback I want.

— Hugo