PM turned entrepreneur. I love marketplaces and B2B SaaS.
Now: founder @ Beton – open source revenue intelligence
Then:
Product analytics is a search of golden needles in data haystacks. You have to slice and dice your data in 100s of dimensions to find patterns that are useful to grow revenue. It's a straightforward process -- but it's tedious and effort is unpredictable
Beton helps sales & marketing find purchase intent signals in first-party user data and track those signals. Our agent learns your data warehouse and business model and runs 100s of tests in the background to find patterns that grow retention and reduce churn
As a result, companies earn more by
PS we're open source, so check out our github
One of my hats in Beton is content marketing. We're building in public and writing about it and all things revenue