Episode #061

How to Bootstrap Your Way to $250,000,000/year with JT Marino of Tuft & Needle

JT Marino (@johnmarino) made the unusual journey from software engineer to mattress tycoon, and he did it without raising a dime from investors. In this episode, JT provides mountains of actionable advice about how to bootstrap a business through every stage, from pre-launch product validation up through hundreds of millions in revenue. Learn how Tuft & Needle convinced their first customers to buy mattresses from a brand they'd never heard of, hired top performers on a limited budget, navigated a risky relationship with Amazon, competed with the venture-funded clones they inspired, and much, much more.

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