Investing in other people's coins on BitClout is the main concept the platform is built on, but the key to dominate BitClout is to invest early.
If you invest early in a creator coin, the potential return is exponential. Say you're the first investor in someone's coin, and you forked out $5k. There is a good chance you can get a 10x return on investment.
There's little to no downside with this investing strategy, especially since there would be no investors trying to sell their share of the coin.
This is why the name of the game is to spot accounts before anyone else and to invest as early as possible.
Don't forget to check my Bitclout profile linked in the comments.