Growth Principles from the CMO of Facebook

Hey everyone, I spent the weekend watching Alex Schultz's keynotes and lectures on growth.

Here are some learnings:

⭐ Principle 1: Retention is Key

Your retention curve should flatten out and be an asymptote to the X-axis.

What % gets retained (height on Y-axis) is a factor of your industry, so look up data to see where you should be.

⭐ Principle 2: Have a North-Star metric

This drives clarity on what the goal is across all teams.

Every experiment, feature release, etc. should be made to positively affect this north star.

If not, teams can sometimes optimize for conflicting goals-- which hurts growth.

⭐ Principle 3: Figure out your Magic moment

➡️ What makes users say they love your product?
➡️ What action separates sticky users from churned users?

Figure these out and drive all new users towards this "aha moment". Keep this process as frictionless as possible.

These are three pillar principles of Growth. There are plenty tactics you can use to grow, those will vary from product to product. The principles still remain solid 👊

If you learnt something new, show some love here :)

What are some principles of Growth/Marketing you follow? A personal favorite of mine is "All marketing should be permissioned"