For indie hackers: Outsource marketing or do it yourself?
In my view, for early-stage indie hackers, focusing on product development brings a much higher return.
Marketing is a tedious and highly repetitive job, and early-stage indie hackers are often busy building tools and writing code, making it very difficult to balance both.
On top of that, marketing and coding require very different skill sets. Trying to handle both usually means neither is done well.
Therefore, I believe that for early-stage projects, marketing should be outsourced as much as possible.
Of course, outsourcing marketing does not mean replacing the CEO’s thinking or decision-making around marketing. The real role of outsourced marketing is to help founders reach their target users faster, promote the product, and gather more user feedback.
Founders only need to focus on two things: how to build a good product, and how to make it even better.
That’s why I built a one-click AI marketing tool to address this problem.
Here's how to use it:
1.Click the link below and log in.
2.Enter your product’s website URL.
3.Get a complete marketing plan (just like one created by a marketing partner).
4.Choose to execute the plan or modify it.
5.Monitor the results in the dashboard and see how many people start visiting your website.
🔗 https://amplift.ai/?utm_source=indiehackers&utm_campaign=post_dec
You can use it for free now by logging in.
Of course, since the tool is still in its early stages of development, I've assembled a team with extensive marketing experience and we also offer early-stage growth services. Simply provide us with the product you want to grow and the growth services you need, and we can give you a quote.
Starting at just $20 per month!
If you're feeling lost about how to grow your product and don't know where to start, you can tell me about your product type, its current stage, and your growth budget. My team will provide you with a satisfactory solution.
If you are interested in this, please send an email to [email protected]. We look forward to hearing from you!
Finally, I think this is a valuable topic, and I welcome comments and discussion.
Post-launch lesson: traffic came, activation didn’t
I Stopped Browsing Reddit Randomly. Here's the Keyword Monitoring System That Actually Gets Me Customers.
agree with Sonu_Gos on this. early stage marketing is really about learning what resonates, not scaling distribution.
I found talking directly to potential users (even just 5-10 conversations) taught me more about positioning than any amount of content could.
once you know what messaging works then outsourcing the repetitive parts makes sense. but before that, doing it yourself is the only way to actually understand your market.
I think this flips the risk too early.
At the indie stage, marketing isn’t execution-heavy yet it’s discovery-heavy. If founders outsource it before they’ve personally heard objections, confusion, and indifference firsthand, they lose the fastest feedback loop they have.
Outsourcing distribution later makes sense. Outsourcing learning early usually delays product clarity. The hard part isn’t doing marketing tasks it’s understanding why someone doesn’t care.
Yes, I also prefer to outsource my marketing. It's too important to do sloppily, but also takes too much time, energy, and strategizing in terms of even higher priorities, like making executive decisions about your brand, product, or service. Thanks for sharing your link!