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Meta’s rumored AI app provokes response from Sam Altman: “ok fine maybe we'll do a social app”
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Meta is reportedly going head-to-head with OpenAI’s ChatGPT.

Mark Zuckerberg speaking

Meta is reportedly going head-to-head with OpenAI’s ChatGPT by developing a standalone AI app.

That’s according to CNBC, which presumably heard this through leaker(s) at Meta at a time when Meta is actively routing out and firing employees who share internal plans with the media.

To be clear, Meta has already been experimenting with large language models like LLaMA since 2023 — and it even has a meta.ai website that functions primarily as a chatbot — but the app the company plans to launch in Q2 of this year will come to mobile devices.

Expected features?

Meta AI is expected to offer capabilities like:

  • More advanced AI-powered image generation

  • Photo and video editing tools

  • Potential deeper integration with Meta’s social platforms

  • Possibly voice-based interactions

CNBC also reports that the app will have a paid subscription:

“Meta also plans to test a paid subscription service for Meta AI, similar to the way OpenAI and Microsoft charge users monthly fees to access more powerful versions of their respective ChatGPT and Copilot chatbots, the people said.”

Meta vs OpenAI

Sam Altman and OpenAI aren't taking the news lying down:

But Meta has an interesting competitive advantage: an absolutely enormous user base.

According to Statista, Meta Platforms reported the following user statistics across its core products in Q4 2024:

  • 3.35 billion daily active users: These people use at least one of Meta’s core products (Facebook, Instagram, WhatsApp, or Messenger) every day.

  • Facebook: 3 billion monthly active users (MAUs).

  • Instagram and WhatsApp: Both platforms have approximately 2 billion monthly active users each.

  • Facebook Messenger: The messaging app has around 1 billion monthly active users.

These numbers are staggering, and on top of network effects they give Meta two powerful weapons for competing against OpenAI in the App Store: a massive data set to train its AI models, and a built-in audience ready to test the new app.

Photo of Channing Allen Channing Allen

Channing Allen is the co-founder of Indie Hackers, where he helps share the stories, business ideas, strategies, and revenue numbers from the founders of profitable online businesses. Originally started in 2016, Indie Hackers would go on to be acquired by Stripe in 2017. Then in 2023, Channing and his co-founder spun Indie Hackers out of Stripe to return to their roots as a truly indie business.

  1. 2

    With all their users, they have a huge advantage when it comes to testing and improving their AI. If they nail it, Meta might have a solid challenger for ChatGPT. Curious to see how it compares to what OpenAI's offering.

  2. 1

    Zuck builds this pioneer, innovator aura around him… But has there been a single product Zuck wouldn’t copy, buy or steal?

  3. 1

    OMG, it is going to be very interesting match between classic decades old app and new tech, waiting eagerly to see what will happen. I bet Elon Musk will jump into this matter from his rooftop

  4. 1

    Considering the fact that even Meta's threads did not gain as much traction as expected. It could be a risky move, but definitely worth it!

  5. 1

    its nice to see that the tech giant meta is taking such steps but when it comes to chat GPT the main warfare is in the UX i mean if you are developing a LLM the UX should be very very interactive on level that someone will crack conversations not just using it like a tool

  6. 1

    Interesting move by Meta! Curious to see how it will differentiate from ChatGPT—especially with deeper social platform integration. Any insights on pricing tiers?

  7. 1

    meta has always played the long game.

    from stories to launching reels, now ai chatbots.

    they don’t need to be first, just need to integrate well with billions of users.

    but meta’s largest competitor in social ai might not be openai, it could be tiktok.

    they’re already testing ai chatbots inside the app.

  8. 1

    Meta’s AI app dropping Q2 with 3.35B users backing it? That’s like unleashing a chatbot on steroids—hope the subscription’s worth the hype, or ChatGPT’s laughing!”

  9. 0

    This comment was deleted 2 days ago

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