Reddit becomes a search ads network.

Reddit announced that you'll now be able to do keyword targeting via Reddit ads.

What this means: You'll be able to reach an audience with intent. According to Reddit, "this has led to meaningful results, with keyword targeting showing up to 30% more efficient CPA’s compared to traditional interest targeting.

This is good news if you're a founder who has a specific SaaS (eg. you could target domainers with keywords like 'domainers' or AI enthusiasts with keywords like ChatGPT).