his is an interesting move by Facebook, and it seems like they're aiming for more consistency across their platforms. Having a unified metric like 'views' could simplify analytics for creators, especially those juggling both Facebook and Instagram.

However, I wonder how 'views' will be defined—does it count partial plays or only full views? For creators, this shift might mean adjusting their content strategies to maximize view counts. It’ll also be important to see how engagement metrics like comments, shares, and reactions weigh into the algorithm now.

What do you all think? Could this change help creators or make it harder to stand out?

Interesting move by Facebook! Shifting to "views" as the primary metric makes sense for standardizing performance tracking across content types and platforms. It simplifies things for creators, especially those juggling reels, videos, and stories on both Facebook and Instagram. But it'll be fascinating to see how this impacts content strategies—will the focus shift even more toward short, attention-grabbing content to rack up those views? Or will quality storytelling still win? Time will tell!

Any idea when this is rolling out? I am curious how this changes the way engagement is calculated inside Facebook Groups

I wonder if what counts as a "view" is standardized across all platforms.

E.g. is it someone seeing the content for even a nano-second. or does it have to be a second minimum, etc.